If you have ever been to a hot yoga class where the guy next to you takes off his shirt and proceeds to sweat all of his yoga mat and the floor - you think to yourself - gross!! Please keep on your shirt - it's yoga etiquette. How about a girl who shows up to a hot yoga class with heavy sweat pants and an old cotton tee shirt - your thinking "haven't you heard of Lululemon?"
Well I want to save you from these fashion blunders and introduce you to the world of yoga fashion. Let's start with where the yoga industry is today
http://bit.ly/Lrzo0Q
We didn't get there overnight. It started with one budda and a loin cloth. Fast forward to 2008 - 15.8 million people were practicing yoga. The numbers are growing daily, with it, is a increased demand for yoga clothes. Sweat pants and cotton tee shirts no longer were fashionable or comfortable. Clothing designers created a breathable, fast drying material which is the only thing to wear in a hot, sweaty class. New yoga clothing companies popped up everywhere: PrAna, Be Present, Organic Blue Canoe, Lululemon, OMGirl, Athleta, Hardtail, and Nike. Not only do your clothes need to breath and move; yoga clothing has become a fashion statement. The clothes are expensive and everyone carries them: Amazon, Victoria's Secret, Old Navy, Lucy and the list goes on.
So here is the dichotomy; yoga is the process of going inside, connecting with your body and soul. So why do you need fancy yoga clothes?
For 5,000 years yoga has helped people calm their mind, strengthen their body and connect with their spirt. 5,000 years is impressive so I decided to give it a try. Within a few weeks I became a yoga junkie!
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